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Bonjour, I’m Max Leroy. I help media companies sharpen and bring their strategy to life.

I partner with senior product and editorial leaders, offering an essential outside perspective while integrating seamlessly with your teams from day one.

I built an innovative interview experience at CNN, led the audience product team at The New York Times, helped shaped Le Monde’s English-language strategy, and headed product and design at POLITICO in Europe.

If you are launching a new product or looking to transform an existing initiative, let’s work together. I offer a mix of executive coaching, audit, user research, and hands-on product & design leadership to build the future of media.

Clients

  • CNN
  • The New York Times
  • Le Monde
  • POLITICO
When Maxime joined my team at CNN, by his second day, he was already talking to users, gathering feedback, and refining the Jobs To Be Done to unite the team around a shared product vision.

Andrew Greene

Vice-President Engineering, Warner Bros. Discovery

Max is the kind of person you immediately want to work with. He brings deep empathy, critical thinking, and creativity to every problem. He sets a standard for excellence and never backs down.

Andrew Phelps

Product coach and strategist

We worked with Max to refine our marketing and product strategy internationally. We were impressed by his ability to effectively address our challenges and propose relevant, insightful, and innovative solutions. His analytical and synthesis skills, combined with his understanding of the media market and his highly appreciated personality, make him a rare and valuable asset.

Lou Grasser

Chief Operating Officer, Le Monde

Max is an exceptionally strong product leader. His design background gives him a rigorous focus on solving real customer problems, as well as a strong sense of brand, marketing and how to build a community. He is also a great communicator who knows how to inspire and lead cross-functional teams. Great things will happen when Max is at the helm.

Fiona Spruill

CEO, Overstory